Vogue Eyewear announces Eva Mendes as the new faceof its communication campaign for Spring/Summer 2013
Vogue Eyewear announces that Eva Mendes is the new face of its communication campaign. A breathtaking beauty, fashion muse and internationally-acclaimed actress, Eva’s talents are multifaceted: she is perfectly in line with the playful and youthful spirit of Vogue Eyewear.
The charm of her divine beauty is simply enchanting, on screen as well as in person and in photos. Her glamour is enhanced in Vogue Eyewear’s new Spring/Summer 2013 communication campaign. Shot on a sunny October day at Modern 01, a majestic house overlooking West Hollywood, the campaign is made up of six bright and colored images that truly capture the essence of Eva. The master behind the lens was once again Mario Testino, one of the world’s best-known and beloved photographers.
Ms. Mendes can currently be seen in the critically-acclaimed “Holy Motors” and stars next in “The Place Beyond the Pines,” opposite Ryan Gosling and Bradley Cooper. She said of the shoot: “It was a beautiful day in Los Angeles and I was surrounded by gorgeous Vogue Eyewear sunglasses, taking photos with the amazing Mario Testino. Heaven!”
“I have had a long collaboration with Vogue Eyewear and we have had many beautiful women in the campaigns, from Gisele, Daria, Kate and now Eva Mendes. Eva was wonderful to work with and a perfect fit – she is sensual and feminine. The atmosphere on set was great,” said Mario Testino, who has been involved in Vogue Eyewear campaigns over the last few years. While the work relationship with Testino is an established one, every project is a new challenge.
The collection worn by Eva in the campaign is inspired by the trends seen on the runway and demonstrates how the brand is always at the forefront of fashion. The six glamorous and feminine frames have strong personality and a sophisticated charm as well as soft yet clear-cut lines, just like Eva Mendes: “I really love glasses. Whether they are prescription glasses or sunglasses, they are an extension of your personality and such a fantastic accessory I love to mix and match and play with different looks, depending on my mood and my outfit. My favorites are frames that have a slightly retro feel, specifically a little wink to the 50s, 60s or 70s. I’ve only recently had to have prescription eyeglasses, and honestly, I love it!”
In the words of Mariavittoria Di Stasi, Vogue Eyewear Brand Director, “We are truly happy to have Eva Mendes as the face of our new advertising campaign. Eva is the embodiment of sensuality and brightness, her unique beauty and irresistible charm is the quintessence of femininity, her true strength. We are also very honored to be working again with an internationally acclaimed photographer like Mario Testino. It is a great privilege for us and a demonstration of mutual esteem. Thanks to these two talents and a wonderful collection, Vogue Eyewear confirms itself as a successful brand in line with the latest trends.”
VO2764: Enhanced by the soft shape of the frame, this optical model features a hipster-chic style, ideal for the fashion-oriented but audacious women who always want to be “In Vogue”. The faceted detail on the upper portion of the frame adds a touch of style to its round profile, while the slightly oversize lens is perfectly suitable for all, particularly for progressive and converging lenses. This model is enhanced by the metal temple detail and is available in a broad range of color combinations which include grey-green Havana, grey-pink havana, Havana-pearled light blue, pearled-violet havana and black. Also available in Asian Fit.
VO3846S: This metal teardrop aviator is a timeless classic, reinterpreted with exciting new details for spring. With a distinguished double bridge and metal frame, the colorful temple tips and lens combinations offer an iconic but unique look for the trendsetter looking to add a touch of flair to her wardrobe. Available in a broad range of colors including brown with green temples, blue with orange temples, black or blue.
VO2767: This multi-layer optical model is distinguished by classic and decisive lines. The square frame, enhanced by delicate teardrop detail on the temples, is truly a standout for the season. The style is available in a range of bold and daring color combinations including red, taupe, blue, tortoiseshell. Also available in Asian fit.
VO2795S: Inspired by the latest fashion trends, this cat-eye sunglass model is distinguished by subtle details such as an inset logo and is ideal for girls who want to give a fashion touch to their style. In addition to the black and classic Havana, these frames are available with a dove front and aqua green interior, powder grey front and coral interior and a cobalt blue front and old-rose interior. Also available in Asian Fit.
VO2750H: Celebrated by soft lines and refined detail, these optical frames are nothing but chic. Enriched by a single pearl on the temple, this acetate model is the most romantic style of the season and is ideal for the sophisticated women looking for a touch of elegance. Available in classic colors including tortoiseshell and black as well as blue, light dusty pink, and mother of pearl. Also available in Asian Fit version.
VO2778SB: This sun style is a timeless charm. Taking inspiration from nature as well as the past, this injected sunglasses model offers an oversized square shape that is enhanced by delicate flower detail on the temple. A stylish frame with decisive lines, this model is available in a range of colors including cherry, olive green and blue as well as classic black and tortoise.