Essilor, the world leader in ophthalmic optics and Gameloft, a leading global publisher of digital and social games, today announced a partnership to offer a new free version of Let’s Golf! 3 on iPhone, iPad and iPod touch.
This innovative communication campaign aims at raising players’ awareness on the importance of good vision and on the need to check, correct and protect their eyes.
Let’s Golf 3 – Essilor Cup unlocks the most difficult golf course of the game, “Tuscany”, which has been renamed Essilor Cup. Players simply need to answer a fun quiz about vision and the means to preserve it. Two mini-games are also available, for a limited time, where the players have to choose the right glasses depending on lighty conditions to optimize performance on the course. It’s a way to educate players about the importance of good vision and how adapted glasses can provide correction, eye protection and visual comfort.
“This partnership on a game that brings together millions of players allows us to raise the awareness of the target audience, notably players of mobile games who make additional demands on their vision, on the importance of correcting and protecting their eyesight,” says Eric Thoreux, Director of Strategic Marketing at Essilor. “We consider it our responsibility to inform the largest amount of players on matters regarding healthy vision.”