Quality materials, modern design and sophisticated production techniques come together in this emblematic collection
Emilio Pucci presents its new eyewear collection for the Fall-Winter 2015/16 season, produced and distributed by the Marcolin Group following the new licensing agreement between the two organisations.
Laudomia Pucci, CEO of Emilio Pucci, declared, “Two Italian success stories, Emilio Pucci and Marcolin, have partnered together, giving rise to a licensing agreement for Emilio Pucci sunwear and optical collections. Merging creativity and know-how, brand values and innovation, our shared passion has brought forth a collection with a strong character and a touch of irony. We consider eyewear a strategic part of our business and Marcolin is the ideal partner to help us strengthen and grow the business, not only on the stylistic side, but also in terms of production and worldwide distribution, whilst maintaining the high standards of ‘Made in Italy’ excellence.”
Giovanni Zoppas, CEO of Marcolin Group, stated, “We are very pleased and honoured to start our collaboration with Emilio Pucci today. It’s a brand with a very unique position in the consumers’ mindset due to its extraordinary heritage, iconic and with a great and long-standing tradition. In common we have high affinity for the product’s design and for the brand codes and values, that’s the reason why including Emilio Pucci in our brands’ portfolio will definitely provide additional quality to the women’s universe that we address.”
The new models perfectly interpret the aesthetic philosophy of the florentine brand, one that’s characterised by tradition, elegance and style offset with modern touches, celebrating a creative vision in continuous evolution. Refined materials, stunningly modern design, sophisticated production techniques, master craftsmanship, attractive construction and an unerring pursuit of quality are the defining features of these new creations: a classy reinterpretation of elegance and femininity.
Brightly coloured prints – a trademark of the fashion house – bring the eyewear models to life, exploring the possibilities of refined nuances and daring colour contrasts. Take Butterfly, for example, a new print whose design evokes the movement of a butterfly against a stylised background. Or Zadig, from the fashion house archives, made up of irregular segments that come together to create a vortex. Then there’s Flower Power’s stylised flowers on a multicolour geometric background; Ribbons’ borders that move to form semi-circular shapes; the iconic Emilio Pucci print Vivara, from which the wave motifs have been borrowed, and finally Peonia, with its large, soft-lined flower set against a block-colour background. The different types of prints are further enhanced by a mix of exciting materials, exclusive architectonic details and tinted or mirrored lenses. The result is one of absolute uniqueness.
The eyewear collection, including sunglasses and optical frames, is a consummate reflection of the Emilio Pucci spirit: on-trend shapes and detailing are set within a sublime marriage of retro style and impeccable craftsmanship, striking a chord with the dynamic, style-sure modern woman. The gaze is enhanced through a perfect combination of differing volumes and proportions, ensuring that each and every model is utterly unique. The new collection will be distributed worldwide from March 2015.
The new EP0009 retro-style sunglasses in acetate and metal exude a sense of simplicity and elegance, a charm only enhanced by their feminine architectonic structure and gently squared profiling. With lines and volumes in perfect harmony, the model invokes the elegance and femininity that is so indicative of the Emilio Pucci brand. The connection to the fashion house is reiterated through acetate detailing on the upper part of the front, available in the Butterfly or Ribbons patterns.
Elements of transparency characterise the iconic rounded shape of the markedly feminine EP0012 model. The front is brought to life through the juxtaposition of two acetate rings that reveal the Zadig print, while the circular metal base lends a timeless elegance to the model. Subtle and discreet, the bridge complements the exquisite metal detailing between the front and stems, encapsulating the refined, exclusive feel of these glasses.
The EP0030 model strikes a perfect balance between retro overtones and contemporary allure, celebrating feminine sensuality through soft forms and classic detailing. The sinuous, rounded lines of the front lead into linear stems, evoking the unmistakable elegance of the 1970s and paying tribute to the purest form of femininity. The curved frames create a sense of almost ethereal lightness, with the acetate body adorned with a single metal detail on the initial part of the stems, which themselves play host to the most discreet of PUCCI logos. A choice between coloured or transparent lenses completes the model.
These EP5005 cat-eye glasses are full of sophisticated charm thanks to the contrast of materials linking front and stems. Acetate and metal alternate to give the frames an elegant, unusual feel, something further emphasised by the Vivara print embossed onto the metal part of the stems. Available in bright tones and more classic colours, this model is the embodiment of simple, understated femininity.
The bold personality of the EP5007 model makes it an instant must-have of the season, with the glamorous charm of the cat-eye frames in acetate set off by innovative graphic effects. While colour blocking characterises the central part of the front, contrast shading or the Butterfly print adorns the edges, an effect enhanced by the cut-effect finish. A similar play on contrast is the driving force behind the stems. These frames are the perfect representation of the impeccable craftsmanship that has long been the brand’s watchword.