De Rigo Vision Gets A New Creative Director

De Rigo Vision presents the new 2017 Police Collection designed by new Creative Director Enrico Furlan

Enrico Furlan, Creative Director, De Rigo Vision

Enrico Furlan, Creative Director, De Rigo Vision

The first Police collection created by Enrico Furlan, the new Creative Director of De Rigo Vision’s House Brands, has been unveiled.

Furlan’s influence is immediately evident in the new 2017 collection of Police eyewear, the first to be personally created by the designer, with new models that embody the brand’s heritage and anticipate new trends.

Furlan himself explains the creative process behind this new collection. “A look at the past in order to construct the future of the brand: I wanted to begin my work by examining the distinctive features of Police that have underpinned the success of the brand since the 1980s” – he begins. “Offering a modern and innovative new take on these elements was the key to creating a distinctive new collection that remains consistent with the Police world, reflecting its bold and daring character.”

Police SPL354

Police SPL354

“The collection was developed in accordance with three main guidelines” – continues Furlan. “A strong brand identity, represented by every single product in the collection via a series of highly distinctive elements; a clear stylistic positioning in four clusters, in accordance with the target; notable attention to detail, with high levels of research also in the most straightforward of models”.

The influence of the new Creative Director is very clear in the new models. In the men’s collection masks and models with ultra-flat lenses are joined by more traditional frames with temples that stand out for their highly innovative construction and materials; the details inspired by Police’s heritage express the brand’s modern new personality and are a source of additional value.

Police SPL404

Police SPL404

The other major novelty is the women’s collection which has been completely revamped, beginning with the new logo, with a touch of real femininity: an explosion of gutsiness that plays around with new and oversize shapes, camouflage and floral colours, and temples in glitter-effect rubber.

Furlan is also the creative director for all of Police’s lifestyle products and works in close contact with the licensing partners of the watch, jewellery, perfumes and small leather goods lines.

For this crucially important and strategic role De Rigo Vision has appointed a professional with an in-depth knowledge of eyewear. In fact, Furlan joins the Belluno-based company having already acquired many years of experience in the high-end eyewear sector. For over 15 years he worked for companies in the business such as Filos-Metzler and Safilo, for fashion brands such as Prada and, most recently, for over 7 years at Dolce and Gabbana, where he was Eyewear Design Manager.

 

 

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