Chopard Ushers In UAE’s 42nd National Day Celebration In Style

Swiss-based fashion house launches a UAE limited edition sunglass model. 

SCHA25-100

SCHA25-100

The United Arab Emirates, which is all set to celebrate its 42nd National Day on December 2, 2013, is a young nation, but already one that is a world-beater in varied spheres. Befitting the momentous occasion, the Swiss-based luxury brand Chopard, in its signature style has sought to pay a rich tribute to the vision of the UAE’s founding fathers for fostering the nation’s ‘Spirit of the Union’ and to its proud and patriotic citizens who have embraced millions from over 200 nations as co-inhabitants.

Exuding elegance, style and luxury-Chopard in association with Derivision, the leading distributor of luxury eyewear in the UAE has launched a limited edition sunglass model to celebrate this vision of a unified nation.

Merging high fashion, technology and featuring cutting-edge craftsmanship, the UAE limited edition sunglass model by Chopard is the epitome of luxury. This special edition model comes in 2 elegant colors that will appeal to all tastes- yellow gold and rose gold. Standout, one-of-its-kind UAE ‘Spirit of the Union’-themed logo mania lenses further reflect the vision of the legendary founding fathers of the nation.

Adding a unique touch of elegance and patriotic feel to the eyewear is the exquisitely handcrafted, lacquer-finished UAE National Flag that is proudly emblazoned on the outside of each temple of the exclusive product. The exclusive model is available at a price of AED 3995.

Mr. M.S. Reddy, General Manager of Derivision said: “It’s a privilege for Derivision, to associate with Chopard and present this trendsetting product in this melting pot of cultures that is Dubai. This great city stands testimony to the phenomenal progress of a nation that is being propelled ahead by its dynamic and wise leadership.”

SCHA25-8FC

SCHA25-8FC

Since its formation in 2004, as a regional distributor of luxury eyewear, Derivision has firmly established itself as one of the leading companies in the Middle East in the branded eyewear industry.

The theme of the unified spirit — derived from the vision and legacy of the UAE late founding father Sheikh Zayed Bin Sultan Al Nahyan, who bestowed on the community a passion to continue to progress and modernize –is fused into the limited edition model.

A report by Bain & Company on the worldwide luxury market shows the Middle East is growing at a steady pace in terms of goods consumption in this up-market segment. Moreover, the region’s premier luxury hub, Dubai, commands around 30 per cent of the luxury goods market in the region and an overwhelming 60 per cent of the market share in the UAE.

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