Champion sunglasses from adidas eyewear evil eye halfrim pro wins the Silmo d’Or 2011

Linz, October 2011: Specialist sports glasses manufacturer adidas eyewear is celebrating receipt of another award. After carrying off the red dot award in the category ‘product design’ in January 2011, the sports glasses evil eye halfrim pro has now won a second prestigious award. At Silmo, an international trade show for the eyewear industry which was held in Paris between 29 September and 2 October 2011, this versatile half frame model was awarded the “Silmo d’Or 2011” in the category ‘sports equipment’.

adidas_eyewear_Silmo_dOr_2011_evil_eye_halfrim_pro_ENGFor ten years now the evil eye models have been absolute classics in the sports eyewear sector. Since the beginning of this year, the range has been extended by the new evil eye halfrim pro. This star among sports eyewear stands out for its innovative lens changing system. The robust, flexible frame material and the half-frame construction make the sunglasses very light. The removable forehead padding protects the eyes from sweat and wind chill, whilst high-quality LST™-filters guarantee optimal vision at all times. The combination of a functional frame and high-quality filter thus make the evil eye halfrim pro the perfect equipment for any outdoor activity.

Product features which also impressed the high-ranking, eight-strong jury of the “Silmo d’Or”. This prize, created in 1994, is awarded in eight different categories to top quality products which stand out in terms of innovation, technology, creativity and competence. This year too, five products from different manufacturers were nominated in each category from the many submissions. The evil eye halfrim pro was named best product in the category ‘sports equipment’ in Paris and awarded the ‘Silmo d’Or 2011’. Christian Jany, Global Media Manager at adidas eyewear responded by saying, “We are delighted to be acknowledged by this top-class jury and to win the ‘Silmo d’Or 2011’. Two awards in such a short time, the evil eye halfrim pro seems to be getting off to a flying start”.

The evil eye halfrim pro, like all the models in the adidas eyewear collection, is designed and produced in Austria by renowned eyewear manufacturer Silhouette International.

Further information on adidas eyewear and the new evil eye halfrim pro can be found on a dedicated microsite at www.adidas.com/Eyewear/content/microsites/evileye_halfrim/

Information on the Silmo d’Or can to be found at: www.silmoparis.com

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