Committed to expanding the vision of the optical industry, VisionPlus Magazine and Vision-X Exhibition have initiated Vision-X VP Awards to recognise excellence in the Middle East optical industry. The institution of this Vision-X VP Award is a step towards widening the horizons of the optical business
The Middle-east is set to finally have its own awards — Vision-X VP Awards — a joint initiative by VisionPlus Magazine and Vision-X Dubai celebrating the uniqueness of the regions optical business.
As the region’s most trusted entities for eye-care professionals for keeping abreast with the latest in optical business, both VisionPlus Magazine and Vision-X Dubai have offered distinct platforms for sourcing the latest in eyewear and also sharing information and knowledge to help optical businesses grow further.
With Vision-X VP Awards 2014, they will come together to felicitate the spirit of innovation, effort and talent from the optical industry in the Middle East. It is a bid to bridge the gap and open up new channels of communication between opticians, the brands and their distributors.
Talking about the awards, Siraj Bolar, CEO of FourPlus Media and Editor-in-Chief of VisionPlus says, “Vision-X VP Awards will give opticians a clearer picture of what the market, as a whole, is moving towards. It will help them plan their moves and align themselves with leading opticians in the MENA region.”
The Vision-X VP Awards offer a great opportunity for industry professionals in the region to recognise and vote for the brands and products that consistently deliver for their business and for their customers. For suppliers, brands and distributors this is an opportunity for the best products to gain public recognition and awareness for excellence, voted for by their customers.
Vision-X VP Awards gives opticians across the region a voice. It gives them an opportunity to vote for products and brands that they feel best reflects the tastes and serves the needs of their customers and delivers for their business. This will help them shape the market trends and subsequently the sales and profitability of their own optical retail business.
One of the best things about Vision-X VP Awards is that it is an open platform for the Middle Eastern optical industry. It values the opinion of professionals in the field and hence is opening up lines of communication with the optical business professionals and inviting them to vote for products that work best for them in the various categories. Just like the tagline says, ‘Inspiring Excellence’, Vision-X VP Awards, Arabia 2014, offers a great opportunity for eye-care practitioners in the region to recognise and vote for the brands and products that consistently deliver for their business and their customers.
Benefits to the Brands and their Distributors
The Vision-X VP Awards is a platform to get the brand or distributorship recognised. While the brands believe that their products are the best, the Vision-X VP Awards platform puts the products in the spotlight with testimonials and recognition from industry experts. Getting through the nomination rounds of Vision-X VP Awards is a win of sorts by itself. A panel of top industry experts rate entries to select the top five contenders in the category that make it to the voting round. This is a good opportunity for suppliers, brands and their distributors to put forth their best products, get them voted by their customers. and gain recognition and awareness for their excellence.
It feels good when one’s efforts are recognised and the product is appreciated. And it feels great to be honoured with an award amongst industry professionals on a public platform. This is exactly what Vision-X VP Awards hopes to do on Nov 25, 2014 at a special event at the Vision-X. Join in now, participating whole-heartedly to get the spotlight on products that define this industry.