For Spring/Summer 2013, Max Mara presents an eyewear capsule collection with an elegant, timeless style. Continue reading
The new Paul Smith collection focuses on strong shapes from the ’20s and ’50s. Oversized, rounded black frames look to the elegant style of Audrey Hepburn, while vintage inspired brow-bar frames in tortoise shell and dark oak take inspiration from the Gatsby period of the late 1920s.
The colours are warm and more neutral for this 2013 collection, thus helping to create a gentle, elegant aesthetic. This season, the signature quote is both optimistic and upbeat. ‘Good Day Sunshine’ is paired with a sun-shaped plaque inlaid on the inside temple of the frames, providing the hidden twist that Paul Smith always exudes.
Luxottica Group and Prada, a company of the Gruppo Prada have renewed their exclusive license agreement for the design, production and worldwide distribution of prescription frames and sunglasses under the Prada and Miu Miu brands, until 31st December, 2018, consistent with the commercial terms and conditions of the existing agreement.
“We are delighted to be able to confirm the collaboration between two icons of Italian excellence, continuing along the path of success and mutual satisfaction in all the markets in which we operate,” said Andrea Guerra, CEO of Luxottica.
Gucci is pleased to announce its new eyewear campaign featuring actress Li Bingbing. The portrait, shot by Solve Sundsbo conveys a strong yet minimalist aesthetic feel, true to Gucci’s luxury codes.
Prada is synonymous with a style that has often anticipated and dictated future aesthetic trends, not only in fashion. Continue reading
January 2013 – For the forthcoming spring, the young and innovative X-Ide brand by Immagine98 introduces a sunwear capsule collection bound to wow the public with its striking combination of bright colors, typical of the brand, and top quality details like mirrored lenses. Continue reading
Linz, April 2011 – Temperatures: rising. Roads and trails: completely clear from grit and snow. The bike: ready to go. From road racing to mountain biking, the eyewear specialist adidas eyewear is ensuring perfect vision this season with a new addition to its biking family. The versatile evil eye halfrim model is available as a basic or pro version, guaranteeing clear views for all professional and amateur cycling enthusiasts.
Biking without compromises – this is the philosophy behind adidas eyewear’s evil eye models for more than ten years. There is no question of half measures, with the exception that it is a halfrim frame. The new evil eye halfrim model takes design and function to the highest level, turning the phrase “half measures” on its head.
The halfrim design and the frame material make the evil eye halfrim models especially light, ideal for both mountain biking and road racing. The flat temples ensure a perfect fit under a helmet, while individually adjustable nose pads and temples promote optimum comfort. In the pro model, the removable brow padding prevents sweat from running into the eyes during strenuous ascents.
From technically challenging downhill sections to sweat-inducing asphalt roads, the halfrim design and strongly curved filters provide the wearer with a consistently clear view all round. “The new eyewear is brilliant – the halfrim design lets you see more of the trail and less of the frame,” says professional freerider Darren Berrecloth (CAN).
The LST™ filter technology also guarantees optimal vision: contrasts are increased, helping you to identify bumps faster and more accurately. Disturbing fast changes from light to shade are compensated. The result: the rider can concentrate completely on the sport and his or her eyes tire less quickly. The filter can easily be swapped in the event of a sudden change of weather during a tour. The Swiss professional mountain biker Hans Rey says: “I love the new generation of evil eye glasses, the halfrim look and technology are a great improvement; I especially like how easy and quick it is to change lenses with the new lock system.”