Category Archives: Fashion Updates

Viva International Group presents its Harley-Davidson® Eyewear Spring 2013 Collection

Viva International Group presents its Harley-Davidson® Eyewear Spring 2013 Collection

Viva International Group introduces six new styles for men from the Harley-Davidson® Eyewear Spring 2013 collection, which reflect the distinguished quality and workmanship of the Harley-Davidson® brand. Each style evokes the masculinity, yet trend-driven quality of the Harley-Davidson man, while delivering a unique mix of fashion-forward styles. Continue reading

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MYKITA Spring Summer 2013 collection

MYKITA Spring Summer 2013 collection

MYKITA-New-Collections_EN-2For the Cosmopolitan Vanguard

A distinct double-bridge is the standout element of models DASH and HUNTER. Accentuated in gleaming gold, the bridge detail provides a sharp contrast to the vivid colours of the season: Coral Red,Burgundy, Opal, International Blue and Jet Black give these signature pieces extra verve.

Models: DASH & HUNTER | Collection: DECADES SUN | Material: Stainless Steel Colours: Gold/Opal, Gold/Coral Red, Gold/Burgundy, Gold/International Blue,Gold/Jet Black. Gold/Basalt

MYKITA-New-Collections_EN-3Sky’s the limit

MYKITA’s long-standing experience in the design of aviator frames is given a new lease of life in the MYLON sunglasses collection: The material’s potential for unlimited shaping is manifest in model ATLAS. It combines the smooth look and feel of a beach pebble with all the telltale details of classic pilot shape – the fashionable evergreen in eyewear.

Model: ATLAS | Collection: MYKITA MYLON | Material: Mylon
Colours: Pitch Black, Crimson Red, Peat Brown, Storm Grey, Lagoon Green

MYKITA-New-Collections_EN-6A future Cateye

The cut out contours of model IO are made possible due to the unique MYKITA MYLON production process and furnish these frames with a futuristic cateye aesthetic, while setting a new benchmark in the field of eyewear design.

Model: IO | Collection: MYKITA MYLON | Material: Mylon
Colours: Pitch Black, Crimson Red, Peat Brown, Imperial Purple, Ocean Blue

MYKITA-New-Collections_EN-5A sporting look

MYKITA’s summer season features a fusion of 1930s and 1970s styling elements for a sporting, vintage look. The design is in accordance with the ”form follows function”  principle; the bridge adds structural stability while also comprising the critical styling element for that sporting look.

Models: WYNONA & CYRIL | Collection: NO2 SUN | Material: Acetate
Colours: Black, Tobago, Tortuga, Taupe, Chocolate Chip, Misty green, Ruby Red

MYKITA-New-Collections_EN-8Oval is the new black

Leading the trend this season is the oval shape,as inspired by the 1920s and 30s. The delicate AKI model is a perfect representation of the design principles of the ultra-light LITE series, combining MYKITA’s state-of-the-art eyewear concept with an all-time classic oval shape.

Model: AKI | Collection: LIGHT | Material: Stainless Steel
Colours: Black, Glossy Gold, Shiny Silver

MYKITA-New-Collections_EN-7Back to the future

Ultra light, durable and incredibly flexible are the distinctive properties that set the patented material of all MYKTA MYLON glasses apart. In the case of sunglasses model ORION, these aspects come in the shape of classic round contours with a double arc bridge adding a striking design element.

Model: ORION | Collection: MYKITA MYLON | Material: Mylon
Colours: Ocean Blue, Jade Green, Pitch Black, Crimson Red, Peat Brown, Storm Grey


The two balloon-style frames EGON and EMIL are setting new standards while breaking with established eyewear conventions. The artistic onus here is on exaggeration; the supersized frame lines resemble the work of contemporary artists Jeff Koons and Erwin Wurm and trigger associations ranging from ‘bold type’ to ‘swimming ring’.

Models: EGON & EMIL | Collection: NO2 SUN | Material: Acetate
Colours: Misty Green, Misty Blue, Black, Taupe, Puddle

MYKITA-New-Collections_EN-4A dapper look for the sophisticated

The double-bridge, featured in model DANTE & CORRADO is a small detail, with significant impact. Originally added to provide additional stability, it has a long tradition in the performance and aesthetic of sportive eyewear design, always lending its wearer an unmistakable air of sophistication.

Models: DANTE & CORRADO| Collection: DECADES | Material: Stainless Steel
Colours: Gold/Burgundy, Silver/Basalt, Jet Black

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Catherine Deneuve Lunettes Presents New Petite Sizes to its Spring 2013 Eyewear Collection

Catherine Deneuve Lunettes Presents New Petite Sizes to its Spring 2013 Eyewear Collection

The new Spring 2013 collection from Catherine Deneuve Lunettes features a variety of feminine styles, which reveal an elegant display of subtle logo detailing and embellishments. Within the new collection, a selection of more petite styles, including three ophthalmic and six prescription ready sunglass styles, is now available. Continue reading

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Levis fall winter eyewear collection 2013

Levis fall winter eyewear collection 2013

Light Up Your Eyes 

An aerodynamic design makes this series as lightweight as possible, perfect for maximum comfort and ease for both men and women.


levis-press-releases-3Vintage Playful

Stylish metal nose bridge and nose pads that are unsurpassed in comfort are evident in the LS04001.Its vintage playful look is punctuated with an extraordi­ nary retro light brown color as well as its muddy yellow.

The new designs are flourished with a flexible, custom-made hinge and comfortable nose pads, and embellished with the round plastic decor on temple tips. Prepare to create your own unique identity with these revolutionary Levi’s® looks this season.The stitch decor with the Levi’s® Housemark logo adorns the temple making it undeniably Levi’s®.



levis-press-releases-33Stitch Decor

Levi’s® rocked the fashion circuit when it introduced the stitch decor for its jeans. It has become the trademark of jeans fashion. The stitch decor with the Levi’s® Housemark logo adorns the temple making it undeniably Levi’s@ Meanwhile,LS06212 has a more all-purpose eyeshape that’s fit for any occasion.

The stitch decor with the Levi’s® Housemark logo adorns the temple making it undeniably Levi’s®.



levis-press-releases-4Everlasting Look

Handsome acetate style LS60057 is completed with a silk-printed Levi’s® House­ mark logo for an everlasting look. Nevertheless, both styles have a wooden-feel finish on the front part of the temple and highlighted by a metal decor.

Wooden-feel finish on the front part of the temple and highlighted by a metal decor to complete a refreshing style.




Inspired by the feminine belt designs, the eye shape of this series have a more feminine touch to them but still without losing its edgy appeal.The LSL6062 has a cateye-like eyeshape that is all the rage. Its highlight however is its beautiful gradient purple color for a stronger sense of individuality. The LSL6064 exceeds all expectations with its slim lightweight fit, perfect for women. The colors are vibrant and eye-popping like purple and red. A metal Levi’s® Wordmark can be found beside the rings for an added touch of authenticity.




levis-press-releases-5Playful Round

Levi’s® breaks free of conventional constraints with this collection’s chic eyeshapes. Half-rim LS92011 displays a playful round eye shape, while thin metal temples and acetate end tips create a distinctive and eye-catching color contrast. The tortoiseshell color option, featuring green-grey lenses, blends youthful fashion sensibilities with vintage appeal.




Bold Outlineslevis-press-releases-55

As a trendsetting brand always looking to break new ground, Levi’s® is at the forefront with new models and bold outlines. The flat-topped frame of LS92010 is accented by metal trim at the front temples for a spark of cool personal style, and offers a clever wood-patterned color option bearing intricate details.






levis-press-releases-6Classy Double Bridged

Model LS10047Z metal sunglasses sport a classy double-bridged design and paired with printed Levi’s® Housemark logo and step down acetate temple tips, creating a stylish and fashion identity.





levis-press-releases-66Comfort and Style

Popular flat-topped sunglasses LS20029Z combining with fine and eye-popping acetate temple highlighted with metal piece, offering wearers the very greatest in comfort and style.






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