Category Archives: Fashion Updates

New Chrome Hearts Custom release frames – Stains IV

New Chrome Hearts Custom release frames – Stains IV

Stains_IV_GPChrome Hearts showcases their new custom release frames – Stains IV. These classic full-rimmed aviator sunglasses are offered in five color ways: Brushed Silver, Chocolate Brown, Gold, Shiny Silver and Matte Black. The flexible beta-titanium temples on this unisex frame are accented with a .925 sterling silver wrapped-dagger motif at the hinge connection and a hollowed-out cross motif at the end. An additional décor element, a Chrome Hearts logo laser-engraved on the top bar, sits above the pure titanium rim wire.

The Stain IV will feature 6-base CR39 lenses with 3-layer antireflective coating and exterior hard coating for maximum lens protection.The limited-edition custom Stain IV will be in-store in Winter 2012/2013.

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Bottega Veneta Eyewear 2012/2013

Bottega Veneta Eyewear 2012/2013

BOTTEGA-VENETA-BV-219s_sj9jdFor 2012/2013, Bottega Veneta adds four sophisticated new styles to its coveted eyewear collection. The new styles—three sunglass models and an optical frame–exemplify the brand’s refined and timeless aesthetic. Bottega Veneta’s distinctive design motifs, including its signature intrecciato weave, are enhanced with such innovations as a closing-block hinge. Constructed from the finest quality materials and proudly “Made In Italy”, these new styles feature the superb craftsmanship, functionality, and versatility that defines the Bottega Veneta brand.

Sunglasses

Feminine sophistication – These subtly seductive women’s sunglasses appeal with their soft lines and smooth, finely crafted profiles. The delicate butterfly shape is accented by refined details like intrecciato-motif metal cores on the temples and metal closing-block hinges inspired by the hardware on Bottega Veneta’s renowned handcrafted travel trunks. Gentle, transparent colors— champagne, brown, dark grey, and brown–underline the sense of weightlessness, as does the shaded intrecciato effect on the temples (mod. B.V. 219/S).

BOTTEGA-VENETA-BV-220s_pori2A new classic – Confident and timeless, these square-shaped men’s acetate sunglasses reflect Bottega Veneta’s classic flair. Distinctive details include a unique keyhole bridge that highlights the model’s harmonious design, a new closing-block hinge inspired by the brand’s iconic travel trunks, and metal cores bearing the intrecciato motif. Glass lenses, also available in polarized versions, provide superior optical clarity (mod. B.V. 220/S).

Unique lightness – Sporty-looking and supremely comfortable, these men’s sunglasses are made of titanium, a strong, ultra-lightweight, and hypoallergenic material. The frame’s slim, sleek profiles lend a contemporary sensibility to the retro-inspired square shape. The color palette features matte shades of bronze, ruthenium, brass, and silver. High-quality glass lenses, also available in polarized versions, provide superior optical clarity (mod. B.V. 221/S).

Optical frames

Refined glamour – A delicate intrecciato pattern and a timeless square shape characterize these chic women’s acetate optical frames. The details are signature Bottega Veneta: a closing-block hinge inspired by the hardware on the brand’s handcrafted travel trunks, and sleek rivets on the temple tips. The color palette includes rich, transparent brown and gray, as well as models in brown/champagne and burgundy/light green models that feature a shaded intrecciato pattern

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Inface’s Design Collection Spring 2013

Inface’s Design Collection Spring 2013


Press8345-48-3With the legacy of Scandinavian design in mind

The Inface design team has embraced the palettes of material, shape and colour. 12 new frame series plus the Sun Collection 2013 are being presented this january. The Collection reflects the future refractions, deeper thoughts and our close encounter with the strong need to take good and more care of our planet and each other. The design is even purer and simpler, the colours are carefully chosen, materials are a feeling and the shapes have been perfected.

IF 8345-48 An Inface signature model

An Inface signature model with 3 layered laminated temples. 3 layers of matching Italian acetate. Rich in colours and look. Transparency is important in the design, where light is invited in. Great fitting, beautiful colours and shapes. 2 models for women and 2 for men – in 4 colours each.

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Retro elegance for the new Marc Jacobs 2013 Collection of sunglasses

Retro elegance for the new Marc Jacobs 2013 Collection of sunglasses

The Marc Jacobs 2013 eyewear collection features four new sunglasses with a vintage-chic spirit: bold geometric shapes and thick volumes give these models a contemporary personality with a lovely retro twist.

Women’s models

marc-jacobs-sunglasses-MJ-486s

A large, flat silhouette and square shape with skilfully rounded edges is the predominant focus of these women’s sunglasses. Their stunning colour contrasts and translucent nuances on the front and pearled tones on the temples define the elegance of this model. Refined stylistic details, such as the unique hinge exclusively developed for the Marc Jacobs eyewear collection, denote quality and elegance. The temples feature clean, simple yet sophisticated profiles, highlighted by thin metal details.

These sunglasses reflect the new 2013 collection’s colour palette: blue, turquoise, red and green, as well as classic tones of black and brown.

The round-shaped models have an oversize silhouette with clean, slim profiles. The vintage-inspired allure stems from appealing colour contrasts between natural tones of striped Havana on the front and pearled nuances on the temples, illuminating the frame that comes in shades of black, brown, Havana, Havana red and Havana green

Men’s models

mmjThe round-shaped men’s models look to the past with their 40’s-inspired style which is emphasised by bold volumes and elegant details, such as the rivets that frame the front and the clearly visible metal core on the temples. The colour palette is vibrant and made up of red with tone-on-tone mirrored lenses, dark Havana with green lenses, transparent brown with blue lenses, dark gray with brown lenses, transparent light blue with mirrored shaded green lenses and transparent ochre with gray lenses.

The flat, geometric-shaped glasses are 80’s rock-inspired. The temples metal core and the rivets on the front are unique signature details of this model. The colour palette includes nuances of striped brown/horn with dark brown lenses, dark Havana with brown lenses, gray with brown lenses, mélange blue with Havana blue lenses, black with gray lenses and green Havana with green lenses.

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Police 2013 Sunglasses Collection

Police 2013 Sunglasses Collection

S1798_GRUPPOSince the early 1980s, POLICE, the leading house brand of the De Rigo Group, has passionately embodied a plucky, brazen urban look, for all fashion enthusiasts who love to stand out with originality and style. In thirty years of eyewear design, characterised by great strength and a powerful urban spirit, POLICE has left its mark on other categories as well, becoming a lifestyle brand of reference. Continue reading

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Setting the pace for athletic performance : Maui Jim’s New Hot Sands Sunglasses

Setting the pace for athletic performance : Maui Jim’s New Hot Sands Sunglasses

Kingston_MJM2583Lahaina, HI, February 28, 2013 – Maui Jim has hit the ground running with a new sunglass style that sets the pace for the company’s next level of eyewear for athletic performance. The new aerodynamic design of Hot Sands embeds the company’s patented PolarizedPlus2® lens technology into a sleek, flexible model that is ideal for a wide range of fast-paced, active sports demanding eyewear with superior fit, durability and anti-slip features. Continue reading

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The new Marc Jacobs Sunglasses for Spring/Summer 2013 : A glamorous and easy-to-wear personality

The new Marc Jacobs Sunglasses for Spring/Summer 2013 : A glamorous and easy-to-wear personality

marc-jacobs-ss-2013
Following the fantastical Marc Jacobs Winter 12 Collection and the chic Crystal sunglasses seen with luxurious oversized hats on that icy blue runway, the unique and glamorous look of the eyewear collection returns in a new easy-to-wear version with the latest models created for Spring/Summer 2013.

The new models maintain that sense of sparkle with an understated twist: a single crystal that illuminates the temple tips and denotes a unique and individual style.

The round-shaped acetate model features bold volumes that are balanced with translucent shades, in line with the colour palette of Marc Jacobs’ 2013 ready-to-wear and accessories collections: olive, brown, red and ochre, perfectly combined with gray lenses.

The new sunglasses (mod. MJ 472/S) will be available at Marc Jacobs boutiques, high-end opticians and quality department stores worldwide from January 2013. The Marc Jacobs collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

 

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Dragon Optical Launches First Ever Rx Line for Spring 2013 with Rob Machado as the ambassador

Dragon Optical Launches First Ever Rx Line for Spring 2013 with Rob Machado as the ambassador

Dragon_RobMachadoAdImageDragon Alliance, a leading force in the action sports eyewear and goggle category, has  announced the debut of its first ever optical collection for the Spring of 2013. Authentically rooted in the Southern California active youth lifestyle market and dedicated to creating innovative, diversified products since its inception in 1993, this Rx release marks exciting new territory for Dragon… Continue reading

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Paul Smith optical frames: Inspired by the ’20s and ’50s

Paul Smith optical frames: Inspired by the ’20s and ’50s

The new Paul Smith collection focuses on strong shapes from the ’20s and ’50s. Oversized, rounded black frames look to the elegant style of Audrey Hepburn, while vintage inspired brow-bar frames in tortoise shell and dark oak take inspiration from the Gatsby period of the late 1920s.

harlyn_bordeaux_aThe colours are warm and more neutral for this 2013 collection, thus helping to create a gentle, elegant aesthetic. This season, the signature quote is both optimistic and upbeat. ‘Good Day Sunshine’ is paired with a sun-shaped plaque inlaid on the inside temple of the frames, providing the hidden twist that Paul Smith always exudes.

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Luxottica renews Prada’s eyewear license

Luxottica renews Prada’s eyewear license

pradaLuxottica Group and Prada, a company of the Gruppo Prada have renewed their exclusive license agreement for the design, production and worldwide distribution of prescription frames and sunglasses under the Prada and Miu Miu brands, until 31st December, 2018, consistent with the commercial terms and conditions of the existing agreement.

“We are delighted to be able to confirm the collaboration between two icons of Italian excellence, continuing along the path of success and mutual satisfaction in all the markets in which we operate,” said Andrea Guerra, CEO of Luxottica.

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