Category Archives: Fashion Updates

Police 2013 Sunglasses Collection

Police 2013 Sunglasses Collection

S1798_GRUPPOSince the early 1980s, POLICE, the leading house brand of the De Rigo Group, has passionately embodied a plucky, brazen urban look, for all fashion enthusiasts who love to stand out with originality and style. In thirty years of eyewear design, characterised by great strength and a powerful urban spirit, POLICE has left its mark on other categories as well, becoming a lifestyle brand of reference. Continue reading

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Setting the pace for athletic performance : Maui Jim’s New Hot Sands Sunglasses

Setting the pace for athletic performance : Maui Jim’s New Hot Sands Sunglasses

Kingston_MJM2583Lahaina, HI, February 28, 2013 – Maui Jim has hit the ground running with a new sunglass style that sets the pace for the company’s next level of eyewear for athletic performance. The new aerodynamic design of Hot Sands embeds the company’s patented PolarizedPlus2® lens technology into a sleek, flexible model that is ideal for a wide range of fast-paced, active sports demanding eyewear with superior fit, durability and anti-slip features. Continue reading

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The new Marc Jacobs Sunglasses for Spring/Summer 2013 : A glamorous and easy-to-wear personality

The new Marc Jacobs Sunglasses for Spring/Summer 2013 : A glamorous and easy-to-wear personality

marc-jacobs-ss-2013
Following the fantastical Marc Jacobs Winter 12 Collection and the chic Crystal sunglasses seen with luxurious oversized hats on that icy blue runway, the unique and glamorous look of the eyewear collection returns in a new easy-to-wear version with the latest models created for Spring/Summer 2013.

The new models maintain that sense of sparkle with an understated twist: a single crystal that illuminates the temple tips and denotes a unique and individual style.

The round-shaped acetate model features bold volumes that are balanced with translucent shades, in line with the colour palette of Marc Jacobs’ 2013 ready-to-wear and accessories collections: olive, brown, red and ochre, perfectly combined with gray lenses.

The new sunglasses (mod. MJ 472/S) will be available at Marc Jacobs boutiques, high-end opticians and quality department stores worldwide from January 2013. The Marc Jacobs collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

 

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Dragon Optical Launches First Ever Rx Line for Spring 2013 with Rob Machado as the ambassador

Dragon Optical Launches First Ever Rx Line for Spring 2013 with Rob Machado as the ambassador

Dragon_RobMachadoAdImageDragon Alliance, a leading force in the action sports eyewear and goggle category, has  announced the debut of its first ever optical collection for the Spring of 2013. Authentically rooted in the Southern California active youth lifestyle market and dedicated to creating innovative, diversified products since its inception in 1993, this Rx release marks exciting new territory for Dragon… Continue reading

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Paul Smith optical frames: Inspired by the ’20s and ’50s

Paul Smith optical frames: Inspired by the ’20s and ’50s

The new Paul Smith collection focuses on strong shapes from the ’20s and ’50s. Oversized, rounded black frames look to the elegant style of Audrey Hepburn, while vintage inspired brow-bar frames in tortoise shell and dark oak take inspiration from the Gatsby period of the late 1920s.

harlyn_bordeaux_aThe colours are warm and more neutral for this 2013 collection, thus helping to create a gentle, elegant aesthetic. This season, the signature quote is both optimistic and upbeat. ‘Good Day Sunshine’ is paired with a sun-shaped plaque inlaid on the inside temple of the frames, providing the hidden twist that Paul Smith always exudes.

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Luxottica renews Prada’s eyewear license

Luxottica renews Prada’s eyewear license

pradaLuxottica Group and Prada, a company of the Gruppo Prada have renewed their exclusive license agreement for the design, production and worldwide distribution of prescription frames and sunglasses under the Prada and Miu Miu brands, until 31st December, 2018, consistent with the commercial terms and conditions of the existing agreement.

“We are delighted to be able to confirm the collaboration between two icons of Italian excellence, continuing along the path of success and mutual satisfaction in all the markets in which we operate,” said Andrea Guerra, CEO of Luxottica.

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Biking without compromises: The evil-eye halfrim models from Adidas Eyewear

Biking without compromises: The evil-eye halfrim models from Adidas Eyewear

adiLinz, April 2011 – Temperatures: rising. Roads and trails: completely clear from grit and snow. The bike: ready to go. From road racing to mountain biking, the eyewear specialist adidas eyewear is ensuring perfect vision this season with a new addition to its biking family. The versatile evil eye halfrim model is available as a basic or pro version, guaranteeing clear views for all professional and amateur cycling enthusiasts.

Biking without compromises – this is the philosophy behind adidas eyewear’s evil eye models for more than ten years. There is no question of half measures, with the exception that it is a halfrim frame. The new evil eye halfrim model takes design and function to the highest level, turning the phrase “half measures” on its head.

The halfrim design and the frame material make the evil eye halfrim models especially light, ideal for both mountain biking and road racing. The flat temples ensure a perfect fit under a helmet, while individually adjustable nose pads and temples promote optimum comfort. In the pro model, the removable brow padding prevents sweat from running into the eyes during strenuous ascents.

addiFrom technically challenging downhill sections to sweat-inducing asphalt roads, the halfrim design and strongly curved filters provide the wearer with a consistently clear view all round. “The new eyewear is brilliant – the halfrim design lets you see more of the trail and less of the frame,” says professional freerider Darren Berrecloth (CAN).

The LST™ filter technology also guarantees optimal vision: contrasts are increased, helping you to identify bumps faster and more accurately. Disturbing fast changes from light to shade are compensated. The result: the rider can concentrate completely on the sport and his or her eyes tire less quickly. The filter can easily be swapped in the event of a sudden change of weather during a tour. The Swiss professional mountain biker Hans Rey says: “I love the new generation of evil eye glasses, the halfrim look and technology are a great improvement; I especially like how easy and quick it is to change lenses with the new lock system.”

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