Boss Eyewear Announces Campaign With Eddie Peng

Eddie Peng embraces masculinity and modern sophistication in line with the vision of Boss Eyewear

w16fw_bts_bm_011_srgbShot by Inez von Lamsweerde and Vinoodh Matadin, the 2016 Boss eyewear campaign is presenting a more relaxed and aesthetic look than ever – with raw industrial spaces and starring Eddie Peng for eyewear. In his second consecutive campaign for Boss eyewear, Eddie Peng embraces masculinity and modern sophistication, qualities in line with the vision of Boss. The ultra-lightweight and flexible Boss eyewear styles are retro inspired yet modern shapes that represents technical precision and dedication to crafts.

The Partnership

The partnership marks the second time that Eddie Peng appears as Boss eyewear brand ambassador. “I hope this new campaign will inspire guys out there to look their best. I believe that design and comfort are always key, and the right eyewear will help boost a person’s self-confidence. I especially like this season’s new range of w16fw_bm_013_cmyksunglasses; they are a bit retro but still have a modern and sporty touch,” says Eddie Peng.

The Talent

Born in Taiwan, Peng moved to Canada at the age of 13 with his family. Now at the age of 35 Peng can already look back on an impressive acting career, making a name for himself with his gritty, realistic performances in a succession of high-profile movies. Since coming onto the scene in 2002, Eddie Peng has shone in an eclectic but shrewd mix of film and television roles and has most recently finished filming The Great Escape with director Ann Hui.

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