Essilor forays further into eyewear, launching Bolon in the region with much fanfare!
Bolon is a rising star in the eyewear world thanks to its unique features of Italian design and excellent materials offered at an unbeatable retail price strengthening its position of affordable luxury accessory and is part of Essilor Group since 2013.
High attention is given of course to the lenses in the sunglasses collection where high definition polarized lenses are used to offer the best vision experience together with the new E-SPF (Eyes Sun Protection Factor) technology that ensures the highest level of comfort and protection.
The brand was launched in the market with the perspective to offer something that was not yet present in the eyewear scene, offering a high quality product uniquely designed and made with excellent materials at an accessible retail price.
Bolon has already a strong presence and success in all Asia Pacific countries, it is massively distributed in duty free (including that of Abu Dhabi) and touristic locations including the major global hubs and airports of Singapore, Hong Kong, Bangkok, Seoul, Shanghai, Beijing and has seen a recent bold expansion in Europe, namely France, Italy, Spain and UK with high expectation also for the Middle East countries.
One of the big asset of the brand is it’s ambassador Anne Hathaway, the famous American actress winner of one Academy Award, that became its testimonial in 2016 and the partnership will continue in 2017 with special activities and campaign endorsed by this beautiful actress.
Anne Hathaway epitomizes youth and style for billions of consumers. She embodies perfectly what Bolon stands for: a sophisticated, elegant and glamorous image. Having Anne endorsing both Bolon sunglasses and optical is validating the brand strategy to continuously reinforce the quality of its products and to allow people to look good while protecting their eyes from the sun.