Area98: Direct Distribution Growing In Europe

Area98 strengthens its direct presence of its collections in Europe

Area98 strengthens its distribution in a number of European countries; the project is part of the company’s growth plan that aims to consolidate the direct presence of its collections in the most strategic markets of the eyewear industry.

Area98 has teamed up with Funk Designs in the UK and Ireland, whose agents operate exclusively using a direct distribution formula for the Coco Song, La Matta and Oliviero Contini collections. In this transition phase, the Kaos brand is being managed temporarily by the Area98 headquarters.

A direct presence is also growing in Switzerland: in both the German and French-speaking areas, exclusive agent Hermann Geiger, who has already been working with the luxury Coco Song and Robert Rüdger collections for the last year, will expand his portfolio with fashion lines La Matta, Kaos, Oliviero Contini and Genesis Easy as of 1 July 2016. The area of ​​Ticino, on the other hand, is run by Antonella Marzo, who has been the exclusive agent for Coco Song, La Matta and Oliviero Contini since last spring.

areaDistribution of the Area98 brand has also been strengthened in the Mediterranean, thanks to an agreement with Marina Palacios Fernandez, the exclusive agent for Kaos, La Matta, Oliviero Contini and Genesis Easy in Catalonia and for all lines in Andorra. In Spain, Coco Song and Robert Rüdger are distributed through Vision Lent.

Finally, Area98 has further strengthened its sales network in France for the Coco Song and Robert Rüdger brands, which are directly managed by 7 agents who are active throughout France and overseas (Dom-Tom). The other brands – Kaos, La Matta, Genesis Easy and Oliviero Contini – continue to be successfully distributed by Art Monium, a long-time partner of the company.

“Year after year, the Area98 collections are continuing to carve out their own place in the international eyewear market” Elisio Tessaro, Area98’s Art Director and Marketing Manager tells us – “Each one is individual in its own particular way and it is therefore necessary to think of a selective and targeted distribution which takes all the characteristics of each brand into account including the market each one addresses. A direct presence allows us not only to have a greater sensitivity on consumer trends but also to transfer the quality and uniqueness of our products to the the optician, responding more quickly to his requests and, at the same time, ensuring a timely and efficient after sales service. “

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