The global leader in adjustable focus eyewear teams up with a new distribution partnership D&Company Nordic AB for enabling supply to consumers across the Nordic and Baltic states
D&Company will become the exclusive distributor of Adlens for the optical channel in Sweden, Norway, Finland and Iceland, and the exclusive distributor for all channels in Denmark, Estonia, Latvia and Lithuania. They will begin to sell Adlens AdjustablesTM, Adlens SundialsTM and Adlens InterfaceTM from June 2015.
Drew Oppermann, International Director of Sales at Adlens, said: “We love working with partners who have a strong heritage and experience in the highly competitive optical market, which Ralph and his team has in abundance. D&Company is an exciting new enterprise that will no doubt become a distinguished and creative force in the industry, and we are glad they share our excitement for Adlens’ considerable market potential.”
Co-founded in 2005 in Oxford, England by businessman and philanthropist James Chen, Adlens is the global leader in adjustable focus eyewear. Its highly skilled team of engineers, eyecare professionals and designers have developed a completely new category of vision correction. Adlens is a commercial business with a social soul.
D&Company Nordic AB was founded at the end of 2014 and aims to become one of the largest Nordic eyewear suppliers, with all starting participants in D&Company also being the investors of the company. Ralph Dahlin, CEO and founder of D&Company, said: “We are thrilled to add Adlens to the company’s portfolio. Adlens has created a new category within eyewear that we find very appealing and they embody the innovative spirit that we want to have as a company. We are also excited to be partnered with a company launching a new generation of prescription adjustable lenses, a genuine game changer for the optical trade which we look forward to bringing to the Nordic market in the near future.”