Adlens®, the technology company specialising in the development and commercialisation of easily adjusted, variable focus lenses, further increases its global reach through its new branch in China, Adlens® (Shanghai) Trading Company Limited.
Based in Shanghai, operations will include the commercialisation and market development of all Adlens® products such as managing wholesale, import and export, trading and sales of glasses and sunglasses, lenses and all related accessories in the region.
Florence Cheng, Adlens® Director of Asia Pacific, will lead the Chinese venture. With over 10 years of experience in strategic planning and new business development, Cheng has extensive knowledge of market entry, licensing and franchising in the region.
“This new entity marks an important step forward in the growth of our company,” said Michael C. Ferrara, CEO of Adlens®. “With Florence leading this strategic initiative, we are building the variable focus eyewear category across the China region, which is one of our key corporate priorities. At the same time, we are increasing access globally to help satisfy steady consumer demand and support both our business and philanthropic missions.”
This announcement comes on the heels of the launch of Adlens® online sales channel in the United States. Initiated in May, e-commerce has more than doubled existing sales in the region. Adlens® officially launched in the United States in late 2012 through retail partnerships with key Eye Care professionals and has plans to pursue a wider retail market including home improvement, fashion, travel and convenience later this year.