The licensing contract will run from January 1, 2016 to December 31, 2021
Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Givenchy, the prestigious worldwide luxury brand founded in 1952 and recognised across the world for its haute couture, ready-to-wear and accessories collections for women and men, have announced their licensing agreement for the Givenchy eyewear collections of sunglasses and optical frames. The licensing contract will run from January 1, 2016 to December 31, 2021, renewable upon mutual agreement.
“We are proud of this new partnership and the trust placed in us. Givenchy’s distinct and modern creativity has the potential to inspire unique eyewear creations of high quality and distinctiveness,” said Luisa Delgado, CEO of Safilo Group. “Givenchy brings significant value to our portfolio, adding to our high-end premium segment a brand of unique character and significant size. It offers very interesting worldwide growth potential, including significant whitespace, that we will build up over time in a quality way, leveraging our new global commercial leadership capability.”
“Eyewear is a fast growing category for Givenchy. We are delighted to count on Safilo as our strategic eyewear partner, who offers unique end-to-end integrated best-in-class capabilities, high quality products and worldwide distribution with a brand driven long term view,” commented Philippe Fortunato, CEO of Givenchy. “We feel that we share a common vision for our brand, founded on the common values of excellence of product, design, craftsmanship, distribution, and results delivery.”