The versatile and innovative eyewear collection by Timberland celebrates its heritage with a unique approach
Timberland’s journey along the Modern Trail stops at the Wharf District for Spring 2016, where city streets meet the water’s edge. The global “Made for the Modern Trail” marketing campaign, first introduced in fall 2015, redefines what it means to be outdoors – from downtown neighbourhoods to the shore and everywhere in between.
Versatile and innovative, the Spring-Summer 2016 Timberland’s eyewear collection embodies the values of the iconic lifestyle brand, celebrating its heritage with a unique approach. With sustainability at the core of Timberland’s culture, the line incorporates eco-conscious styles, made of materials coming from recycled sources and realised with reduced environmental impact.
The new sunglasses and optical frames also feature captivating and contemporary design elements, resulting from the continuous research not only on materials, including bio-based, renewable plastics, but also on colours, ranging from classic shades to modern hues with strong personality. Sophisticated details and exclusive polarized lenses finish off the look and enhance the performance of each model, in a perfect balance between comfort and trend, design and functionality, innovation and ecological attention. Each style is an ideal accessory for today’s life stylers who love to live outdoors, tackling each day with adventurous spirit.
Among the many sunglasses the skillful combination of vintage inspiration and bold, pop accents enhance the timeless charm of the TB9085 style. The traditional panthos shape of the injected front is reinterpreted with rubberised effects and unexpected tortoiseshell shades of red, blue, grey and brown, in addition to the black monochrome version. Metal temples affirm the brand’s identity with the engraved logo, creating a contrast in materials that accentuates the modern imprint of the look.
Among the optical collection, sporty appeal and strong personality characterise the TB1336 style, entirely designed in biodegradable injection. The EarthkeepersTM styles stands out with its wide, rectangular shaped front and bold colours that animate the inner side, creating a vibrant and eye-catching contrast, available in dark green/blue, havana/translucent orange, dark blue/yellow. These colour combinations are reprised on the moulded temples to highlight the design and accentuate its casual mood.